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PwC – Invest & Create

Targeted growth capital for industrial tech companies

Your expert for questions

Matthias Odrobina

Matthias Odrobina
Managing Director, PwC Holdings Germany GmbH
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Together we establish real solutions in the industrial sector

Tech founders and hidden champions require growth capital and industry access while industry players need innovative solutions to stay competitive – we bring them together and voice their needs within the ecosystem.

PwC Holdings Germany GmbH is PwC Germany’s investment unit for growth capital (in compliance with the applicable professional regulations). We establish innovative solutions in the industrial sector with targeted growth capital, tailor-made exit plans as well as industry and expert access. 

Instead of unicorn hype and short-term returns, our decisions are guided by reason and sustainability.

The innovativeness and digital future of the industry can only be secured and shaped together. Therefore we are convinced that existing communication gaps between growth companies, established industrial players and industry experts must be overcome.

Our industrial tech portfolio

Easy-to-use asset tracking solution

ToolSense provides an Asset Operations Platform that enables firms to digitize asset processes in maintenance and operations and say goodbye to pen, Excel and messenger. It is a highly valuable platform for companies that rely on movable tools and equipment in their daily operations.

Workers’ motion tracking solution

MotionMiners analyzes how workers move and interact with equipment and materials and optimizes inefficiencies in manual work processes, leading to improved productivity, reduced costs, and enhanced worker safety via its AI-based MotionMining®-technology.

Factory Data Hub

Cybus provides a data platform that enables industrial enterprises to collect, exchange and use data from machines and plants securely and efficiently.

AI solutions for Industry 4.0

Vernaio has developed powerful Industrial AI solutions used in production planning, disruption protection and as an AI engine for process optimization in complex environments.

Low code platform

Enterprise app creation made simple: Simplifier is a low-code platform, helping to achieve digitalization goals faster, more efficiently and more cost-effective.

Product cyber security

ONEKEY is a cyber security and compliance platform for automated security testing to identify critical vulnerabilities in embedded software throughout the entire product development cycle.

IT/OT connectivity

With its low-code development platform, soffico lets its customers be the conductor of data and connects IT systems in companies from the shop floor to the cloud and from the supplier to the customer.
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Investment criteria

Real solutions

Customer approved and outstanding technology (no pilots)

Clear growth trajectory

Paying customers – ready to scale

Real entrepreneurs

Free thinking, professional, grounded, driven

Minority growth investments

Up to 20 % with initial ticket sizes of typically up to EUR 10m
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Investment areas

Our investment focus is on digital technologies related to the industrial Internet of Things and the adjacent energy & infrastructure sector.

We are particularly interested in software solutions and, in individual cases, hardware solutions along the digital process chain. Technologies and use cases include:

  • Track & Trace
  • Manufacturing and process automation
  • Big data
  • IT/OT connectivity
  • Cyber security at OT level
  • Technology-enabled industrial sustainability solutions
  • Smart assistance, e. g. virtual and augmented reality, connected workers
  • Collaborative robots and intelligent workplaces
  • Digital twins and simulations
  • Cloud analytics
  • Artificial intelligence, e.g. predictive maintenance, predictive analytics

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Matthias Odrobina

Matthias Odrobina

Managing Director of PwC Holdings Germany GmbH, PwC Germany

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Moritz Knepper

Moritz Knepper

Senior Manager IIoT Investments, PwC Germany

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Jovana Walter

Jovana Walter

Investment Principal, PwC Germany

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Antonia Geburzky

Antonia Geburzky

Investment Manager, PwC Germany

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Felix Meindl

Felix Meindl

Senior Investment Associate, PwC Germany

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