PwC at the IAA MOBILITY 2023

What moves us? We explored this question together with you – in the Smart Mobility Space powered by PwC.

On the way to sustainable and innovative mobility

PwC ist Cooperation Partner der IAA MOBILITY 2023

We need to talk!

A lot has happened since the IAA MOBILITY 2021. We are seeing the breakthrough of electromobility and with it China’s rise to become the second largest car exporter. We are witnessing how mobility models are developing into ecosystems and how the actual transport function is taking a back seat. Artificial intelligence and smart data are set to fundamentally change our mobility. At the same time, we as a society are engaged in an emotional debate about the future role of the car and the need for a sustainable mobility mix. Mobility moves us like never before.

At PwC, together with our clients, we develop a wide range of solutions to shape the transformation to sustainable mobility. Through this collaboration, we know how important it is to ask the right questions. That's what we did this year at the IAA MOBILITY under the motto “What moves us?”. PwC Germany was once again an official cooperation partner of the fair in order to rethink mobility together with you – and make the concepts of tomorrow tangible.

Together with you we established a real dialogue – in the Smart Mobility Space powered by PwC, together with our Global Alliance partner Microsoft, the University of St.Gallen and Strategy&.

You couldn’t attend, but would still like to take a look at our programme? The recordings are available thorugh the agenda.

Our partners in the Smart Mobility Space:

PwC @ IAA MOBILITY 2023

What moves you? What moves us? We don’t have all the answers yet. But we had a place to discuss the most pressing questions with you and our experts: The Smart Mobility Space powered by PwC was one of the five IAA stages and the central dialogue area for smart mobility. Here you had space for exchange and inspiration on all issues relating to the mobility of the future – together with our Global Alliance partner Microsoft, the University of St.Gallen and Strategy&!

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IAA 2023

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    Transcript

    Smart Mobility Space powered by PwC

    Smart mobility is so much more than the electrification of the drive. The transformation to smart mobility means rethinking mobility from scratch. With an open mind, boldly and inclusively. New technologies, smart data and artificial intelligence are changing the nature of individual and public mobility and the boundaries between forms of mobility are becoming blurred – whether in urban or rural areas.

    Value creation, business models and role assignments are also evolving. Classic market boundaries are breaking down. From the automotive industry to the energy economy and the public sector, through to transport and logistics. Which concepts will not just transport us in future, but bring us forwards?

    We have created a dedicated space to discuss these questions and concepts: The Smart Mobility Space powered by PwC was the central dialogue area for smart mobility in Hall B3. From 4 to 8 September 2023, leading experts from various disciplines came together here. Thank you for joining and contributing to an exciting dialogue with our speaker community of 80 forward-thinkers from industry, science and the public sector. The transformation to the mobility of tomorrow can only succeed together with the people involved – with you.

    You can find recordings of our panels in the programme.

    Agenda Smart Mobility Space

    Monday, 4 September

    • 09:30 – 10:30: What moves us? – Welcome to our Smart Mobility Space 2023!
      Speakers: Joachim Franz (Microsoft), Felix Kuhnert (PwC Germany), Prof. Dr. Andreas Herrmann (University of St.Gallen)
      Moderator: Anja Kohl (Journalist & TV Presenter)
      Watch it now
    • 11:45 – 12:45: I couldn’t share less – What does it take to get sharing out of the niche?
      Speakers: Gunnar Froh (Wunder Mobility), Sinaida Cordes (Munich Public Transport Company (MVG)), Dr. Oliver Tinz (Volkswagen Financial Services), Robin Švaříček (HoppyGo by Skoda)
      Moderator: Jonas Seyfferth (Strategy& Germany)
      Watch it now
    • 12:55 – 13:20: Food for Thought: Spotlight on the Chinese Automarket
      Speaker: Jun Jin (Strategy& China) & Felix Kuhnert (PwC Germany)
      Watch it now
    • 13:30 – 14:30: Smart manufacturing as a success driver of the automotive transformation
      Speakers: Erich Barnstedt (Microsoft), Philippe van den Berge (NVIDIA), Dr. Michael Ströbel (BMW Group)
      Moderator: Michael Bruns (PwC Germany)
      Watch it now
    • 15:00 – 16:00: Welcome to the machine age – Leveraging new incentive models, machine communication and mobility data spaces
      Speakers: Dr. Nik Scharmann (Bosch), Riccardo Calabro (Qualcomm), Alun Jones (Global Battery Alliance)
      Moderator: Jonas Seyfferth (Strategy& Germany)
      Watch it now
    • 16.30 – Open end: PwC Opening Reception 
      Speakers: Petra Justenhoven (PwC Germany), Jürgen Mindel (VDA), Christine von Breitenbuch (Messe München), Ulrich Homann (Microsoft), Prof. Andreas Herrmann (University of St.Gallen)
      Moderator: Anja Kohl (Journalist & TV Presenter)
      DJ set by Phil Fuldner

    Impressions

    “What moves us? When it comes to transforming our shared mobility, this is a question we ask ourselves almost every day. At the IAA MOBILITY 2023, we are therefore creating a space to discuss effective solutions – cross-industry and in real dialogue.”

    Felix Kuhnert,Automotive Leader at PwC Germany
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    Dr. Peter Kauschke

    Dr. Peter Kauschke

    Director Transport and Logistics, Mobility, PwC Germany

    Felix Kuhnert

    Felix Kuhnert

    Partner, Automotive Leader, PwC Germany