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Become part of the innovation ecosystem
At PwC, we bring the innovation ecosystem together and create a platform for exchange, innovation, and growth between startups, corporates, and investors. For startups, we offer two tailored tracks to address your unique challenges, whether you are aiming to secure investment deals or achieve success in sales to B2B customers.
“PwC’s Startup Program offers a great way for young companies to get in touch with a wide range of stakeholders in the startup ecosystem. For me, as a serial entrepreneur and angel investor, it’s always exciting to see and hear about new ideas out there and the challenges faced by the founders.”
Our program framework
Our hybrid program empowers you with tailored support to tackle your go-to-market or fundraising challenges. Access exclusive events, expert mentorship, masterclasses, and matchmaking to connect you with our network. This program marks the beginning of a long-term partnership, welcoming you to join our vibrant community.
Our Startup Programs
- scale.Track
- raise.Track
- Underrepresented Founders Program
- Exclusive Startup x Corporate Program
scale.Track
What is the scale.Track?
The scale.Track is designed to help B2B startups in Europe grow and scale faster. Over the course of three months it combines practical masterclasses, expert mentoring, and networking opportunities to give you the tools and connections you need to take your business to the next level. Scaling is easier when you’re part of a strong network, and that’s exactly what scale.Track offers – a community of exceptional B2B tech founders supporting each other on their growth journeys.
What awaits you?
You’ll join a group of 8–12 startups from various industries, learning and growing together. Through a mix of in-person events and flexible virtual sessions, you’ll gain insights from PwC experts, successful entrepreneurs, corporate decision makers and venture capitalists. The scale.Track is focused on results: Expect qualified leads, direct pitching opportunities to clients and investors and tailored 1:1 mentoring to address your unique needs. Founder commitment is key – this is your chance to accelerate your growth and achieve your scaling goals.
raise.Track
What is the raise.Track?
The raise.Track is specifically designed to support fast-growing startups and scaleups in preparing for their next institutional funding round. Whether you're looking to raise Seed or Series A, we provide expert guidance in all investor readiness-related topics and conduct intensive training so that you can excel in proposals and pitches. With access to PwC's global network, the raise.Track connects you to various investors, including VCs, CVCs, and family offices, helping you secure the backing necessary to scale. Over the course of three-months the program offers a deep dive into funding strategies and company valuation, ensuring you have the knowledge and confidence to approach potential investors.
What awaits you?
You'll join the raise.Track with a group of 8–12 startups. Participate in a structured, hybrid program that includes a series of masterclasses and 1:1 mentoring sessions with PwC experts. You'll learn how to refine your value proposition, understand funding options (such as venture capital, business angels, and crowdfunding), master valuation techniques, and get support with your business plan, financial model, and pitch deck. The program results in an Investor Evening, where you'll pitch directly to over 60 venture capitalists, family offices, and other investors. Founder commitment is key – this is your opportunity to secure the funding needed to accelerate your growth.
Underrepresented Founders Program
What is the Underrepresented Founders (URF) program?
Dedicated to fostering innovation and diversity, we believe diverse minds drive creativity by bringing varied perspectives and ideas to the table.
However, underrepresented founders – such as female founders* – often encounter heightened challenges, encompassing biases and limited access to (financial) opportunities in their entrepreneurial journey.
Teaming up with Amazon Web Services, our goal is to empower underrepresented founders in Europe by offering the necessary support to scale and grow their businesses.
What awaits you?
During our three month program we work closely with an exclusive cohort of B2B or B2B2C tech-startups. Within our broad network of investors, VC’s, serial entrepreneurs, business angels and corporates the participating startups make 100+ qualified touchpoints.
The program encompasses masterclasses, networking, personalized 1:1 expert sessions, and go-to-market opportunities. It features deep-dive sessions covering various aspects such as founding, negotiation, marketing, legal matters, pricing strategies, and sales, all tailored to meet your specific needs.
Please find more information about the focus areas and criteria for the program in the application sheet.
Don’t just take our word and check out the video with the inspiring women from our last Female Founders Program:
(*German Startup Monitor ‘23)
Exclusive Startup x Corporate Program
For the Exclusive Program, we collaborate with exclusive partners who love and live innovation like us. Every corporate, every organisation and even state institutions pursue strategies together with us: to support founders in a specific subject area or with a specific market or technology challenge.
The focus may be on the corporate’s areas of activity identified for the future or the desire to accelerate an individual area in the startup ecosystem.
One key example is the Underrepresented Founders Program we created with Amazon Web Services. Underrepresented entrepreneurs are supported and accompanied in scaling their business during our program. The program aims to create more visibility and contribute to the diversity of the startup ecosystem.
Our Startup Team
We bring the innovation ecosystem together and create a platform for exchange between startups, corporates and investors.
Our experience in the innovation ecosystem
+100
Every year, we act as an accelerator of growth, supporting 100+ startups in their success.
+1.000
We facilitate 1000+ placements of startups with corporates & investors every year.
+15.000
German corporates are supported by experts from PwC Germany.
+70%
of German unicorns rely on the expertise and resources of PwC Germany.
Get to know our Startup Community
Video
Scale Community
1:37
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Transcript
“This Startup Program is a great opportunity to exchange ideas in an uncomplicated and informal way and to make valuable strategic contacts.”
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