Michael Graf
Lead Customer Transformation DE & EU
Frankfurt am Main, PwC Germany
Michael Graf is a Partner at PwC Germany and Customer Transformation Lead for Germany and Europe. He has been working in the professional consulting area for more than 27 years as a consultant and trusted advisor as well as a program manager and project leader in many industries like banking, insurance, manufacturing, and consumer goods.
Michael Graf has comprehensive knowledge in the field of management consulting, digital transformation, CRM (strategy, architecture, and implementation), business process engineering and management models for sales and marketing.
Michael’s main focus is to deliver End-to-End digital transformation projects throughout all industries and across various countries. He supports clients in designing new services to optimize their existing customer and consumer journey. Michael builds working strategies or translates existing ones into an implementation roadmap to design real data-driven business models and processes.
Michael helps clients to master their end-to-end digital supply chain on a process, organizational, and IT level, and assists them in building and running the underlying legacy systems, combining these with the new digital technology stacks and clouds.
Michael Graf is an enthusiastic leader who successfully built various horizontal practices and service lines like digital transformation, CRM and business analytics on a global base.
At a glance
Areas of focus
- Customer Transformation
- Digital Transformation
- Data-Driven Business Models
- Digital Supply Chains
- CRM
- Business Model Reinvention
Experience
- Digital Transformation projects
- Business Process Analysis in terms of sales & marketing
- CRM strategy, software evaluation & IT landscape design
- Restructuring of IT departments & coaching on C-Level
- Program & project management (PMP certified)
Credentials
- E2E digital transformation projects
- Optimization of customer & consumer journeys
- Building strategies into a roadmap to design data-driven business models
- Building underlying legacy systems & combining them with digital technology stacks and clouds
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