Customer Engagement

Innovative, cross-channel and cost-optimised service as a decisive competitive advantage

Innovative strategies and modern technologies for outstanding service

It is becoming increasingly difficult for companies – both B2B and B2C – to differentiate themselves from competitors through products. So how do you improve customer engagement? Through excellent service. With high pre-sales and after-sales service quality, companies can inspire their customers and retain them in the long term. And they can do so while reducing the costs of customer engagement measures.

PwC works with you to develop innovative pre-sales and after-sales strategies and concepts. In doing so, we equip you with the tools to create segment-specific or individualised customer experiences across all touchpoints. Together with you, we design a customer approach strategy around your detailed knowledge, and perfect your sales services and processes using innovative technologies. We support you from pre-sales and after-sales strategy development to the implementation of all measures. Contact us. We look forward to hearing from you.

Ground-breaking Benchmarking

Many companies lack reliable guidance when redesigning their pre-sales and after-sales services. This weakens customer engagement. Benchmarking solves this problem. Take advantage of PwC's benchmarking expertise: Together with you, we determine the internal maturity levels of your service strategy, service organisation and service technologies. Then we compare the results with companies from your peer group and the leading service providers in the market. We supplement our findings with measurable indicators such as financial results, performance and quality metrics. And we compare your customers' expectations with their actual service experiences – across all of your company's customer touchpoints.

PwC's service benchmarking helps you clearly identify your potential for improvement in pre-sales and after-sales service. Global best practices, which we make available to you from our global network, show you how best to drive further engagement and thus significantly increase customer loyalty. We are always looking for ways to build effective customer engagement measures into your pre-sales and after-sales services, complementing marketing and increasing customers' willingness to buy your products and services as well as long-term customer loyalty.

Infographic about Customer Centric Transformation by PwC Germany

“For companies to remain successful in the digital age, their contact centres must offer state-of-the-art customer service. PwC supports its clients in this, with innovative service concepts, new technologies and a high level of implementation expertise.”

Oliver Kiper,Partner at PwC Germany

Customer Transformation

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Oliver Kiper

Oliver Kiper

Director, PwC Germany

Tel: +49 1514 2400874

Thomas Bauer

Thomas Bauer

Customer Transformation, Lead Sales & Digital Commerce, PwC Germany

Tel: +49 175 4056234