Post-COVID-19 Customer Strategy Implications
15 strategische Hebel, die Unternehmen helfen sollen, ihr Geschäft wieder zu steigern und/oder gestärkt aus der Krise zu kommen.
Taking marketing, sales, pricing, and service to a new level
With the digitisation of all areas of society, companies must master the digital transformation of their marketing, sales, pricing, and service functions effectively. This includes business model adaptations, optimised product and service portfolios, as well as an aligned go-to-market approach. PwC is your ideal consulting partner for all customer-specific issues.
In this context, we distinguish between a strategic, functional, and technical perspective. New technologies enable novel use cases and applications which require an integrated approach to rethinking customer strategy.
Together with your management, we enhance commercial operating models, embed them within innovative IT platforms/solutions, and derive concrete plans for implementation. Our goal is to support value generation and improve customer experience to eventually foster customer loyalty and expansion.
PwC: Enhancing value generation
PwC's clients particularly value our strategic, quantitative, and qualitative approach: Our Fit for Growth as well as Capability-driven Strategy combined with our function- and industry-specific Commercial Excellence Framework significantly contribute to achieving the next level of professionalization and digitization in marketing, sales, pricing, and service. Typically, our clients achieve their ambitions within three to six months.
Creating a unique Customer Strategy
Fit for Growth Customer Success Strategy
Whether large global corporations or local companies, traditional family businesses or start-ups: They all strive for growth and above-average returns. The first step in achieving these goals is often reducing expenditure, while many executives see it as a mere burden to indiscriminately cut costs companywide.
Profitable growth is based on a consistent distinction between protecting “good” and cutting “bad” costs. To transform your cost structure and generate profitable growth, you need a strategic approach.
Each company needs to identify its strengths and weaknesses before deciding where to invest and where to cut costs. PwC's Fit for Growth approach helps you distinguish “good” from “bad” costs – and achieve lasting success.
PwC’s client strategy helps companies strengthen their core competencies, reduce their expense, and grow in the long term. We look at the entire value chain, assess the corporate strategy, and define vital competitive advantages. On this basis, we elaborate a strategic approach to cost management and reallocate investments mutually with your company from “bad” to “good” cost positions. Since a Fit for Growth Change often affects all company areas, we designed our collaborative approach to support all business units during the transformation phase.
“In the course of the digital transformation of sales, marketing, service, and pricing, it is essential to develop a unique customer strategy. The goal is to increase profitability and customer loyalty through an optimised customer experience.”
Insights & studies
3 results
Streamlining passenger claims handling for the post-COVID-19 era
Eine kundenzentrierte, automatisierte Bearbeitung von Passagieransprüchen kann Kostenpotenziale realisieren und Airlines in der Zeit nach COVID-19 unterstützen.
Die Kundenbeziehung sicher durch die Krise navigieren
Mit diesen sechs Hebeln stärken Sie Ihre Kundenbeziehungen auch in der Krise.
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