Your Customer Transformation experts
Get to know Customer Transformation
At PwC Germany, our Customer Transformation team can help you find the best answers to your questions about how to evolve your business. With cumulative experience spanning more than 200 experts, we blend industry and sector insights with keen technological acumen to reshape your business model for sustainable customer growth.
Michael Graf
Customer Transformation Leader (Germany and EU), PwC Germany
Tel: +49 151 11135371
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Michael Graf
As head of the Customer Transformation practice across at PwC Germany and Europe, Michael Graf is your strategic partner to catalyse customer-centric innovation in your business. Michael is all about your customers, and he and his team infuse every development and implementation with customer perspectives.
How can potential buyers be engaged even before the purchasing decision? What solutions and products resonate with them? What is important to them? These are the types of questions Michael and his seasoned team help you answer. From blueprint to execution, his 27 years of consulting experience will guide your journey towards customer-centric transformation.
“We view your company’s evolution through the lens of your customers. Every touchpoint along their journey matters. Collaborating closely with relevant departments, we craft and implement customer-centric transformation strategies.”
Mathias Elsässer
Partner, Customer Transformation
PwC Germany
Tel: +49 175 5158588
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Mathias Elsässer
Mathias Elsässer is a partner in PwC Germany’s marketing advisory practice and a member of the Customer Transformation leadership team. With over 25 years of expertise across diverse sectors such as retail, consumer goods, entertainment, automotive and financial services, Mathias has led strategy, business and IT consulting projects for large companies from around the world.
His innovative approach has seen him speak at events like OMR, DMEXCO, Dreamforce, and CeBIT, and he lectures at several universities. He has a degree in physics and an Executive MBA.
“The goal of automated marketing is to reach consumers with relevant messages at the right time, on the right channel, at the right intervals and in the right context. Otherwise, companies will lose touch with their customers and their competitors.”
Jens Zwenger
Partner, Customer Transformation
PwC Germany
Tel: +49 151 44616844
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Jens Zwenger
Jens Zwenger is a partner at PwC Germany, Salesforce Consulting Lead and a member of the Customer Transformation leadership team. A trusted advisor to a range of clients for nearly two decades, he specialises in cloud-based transformations, with a focus on Salesforce products and technologies.
He has extensive experience in designing and delivering end-to-end digital transformation programmes, digitalisation strategies, operating models, CRM processes, cloud architectures and application tests. His team was the first PwC team in Europe to win the Salesforce Innovation Award, for Europe’s largest Salesforce field service transformation project.
“While choosing the right technology is crucial, digital transformation must be approached holistically to include strategy, operations, processes, compliance, and change management. At PwC, we help our clients in all of these areas to ensure success and generate maximum ROI.”
