Optimize marketing resources holistically and sustainably

With customer scoring, you can precisely analyze your customers’ behavior and develop targeted marketing measures through segmentation, predictions and prioritization to maximize your ROI and strengthen your customer loyalty. With the support of an insightful first-party data strategy and a CDP, you can use previously isolated data for personalization and a sustainable customer experience.

As part of a customer scoring project in the automotive sector, we were able to predict the likelihood of purchasing a vehicle based on six months of customer activity. The model correctly predicted 70% of conversions and 73% of non-purchases, which corresponds to an overall accuracy of 73%. It was 2.54 times more effective than a random model.

Our experts optimize your campaigns through comprehensive analysis and data-driven strategies. The team identifies the most effective channels and measures to maximize your ROMI. With customized recommendations and continuous monitoring, we ensure that your campaigns are always on track for success.

This enabled us to increase the unique click-through rate (UCTR) for one customer by 288% and the click-to-open rate by 181%.

Content optimization aims to build a data-driven, performant and efficient content supply chain to meet your customers’ demands for personalized content. By implementing holistic, integrated and AI-supported content management, you can utilize resources more strategically, improve relevance and engagement and set KPIs. We can advise you on how AI can be utilized throughout the content management process to deliver the content you need, even in times of limited marketing budgets.

PwC optimizes your target group approach through customized analyses and data-driven strategies. We use customer scoring and AI to precisely segment target groups and develop personalized marketing measures. Following a detailed analysis, all measures are customized to your specific goals and market requirements. This allows you to utilize resources efficiently, increase relevance and engagement and define clear KPIs.

Marketing Mix Modelling (MMM) analyses your historical data to quantify the impact of your marketing activities on business success. This approach helps to identify the most effective channels and activities. Predictive models allow us to analyze scenarios and optimize budgets. Advanced algorithms and customizable performance targets maximize volume, revenue or profit. For a company in Switzerland, we increased lead generation by optimizing budget allocation without increasing the marketing budget.

Multi-Touch Attribution analyzes your entire customer journey and evaluates the influence of each touchpoint on your customers’ purchasing decision process. By recording and analyzing all interactions, we can precisely allocate and optimize your marketing measures. Through MTA, we enable our clients to improve budget allocation and maximize the ROI of each marketing campaign by identifying the most effective channels and strategies. For a financial institution, we analyzed that an MTA model is more accurate, effective and economically viable than an LTA (Last-Touch Attribution) model.

A Marketing Technology (MarTech) Baselining & Audit provides an in-depth analysis of your media spend and processes, evaluates efficiency and effectiveness, identifies optimization potential and ensures your budget is optimally spent. Our baselining for a German insurance company with a €200 million media budget achieved a transformation to a globally consolidated media agency in 35+ markets and digital media spend savings of 15%.

Real-Time Brand Valuation continuously analyses the brand value of your company in real time, enables immediate recognition of the success of marketing campaigns and saves time and costs. Our Brand Study 2024 “The brand as an anchor of corporate sustainability” shows that brands contribute significantly to business success and company value. Brand valuations are crucial for monitoring and decision-making in brand acquisitions. The most common reasons for valuations are internal reporting and competitive analyses.

AI and ML analyze large amounts of data in real time and provide more precise forecasts and recommendations. AI & ML are used in the components. This allows you to continuously optimize your marketing strategies and create personalized customer experiences.

A Customer Data Platform trains the models with comprehensive and standardized customer data, enabling detailed target group analysis.

The Enterprise Resource Planning (ERP) system bundles business data in a centralized database and ensures that marketing initiatives are optimally aligned with the availability and distribution of resources.

Digital Asset Management (DAM) plays a central role in the provision and return of optimized content, making marketing materials consistent and omni-channel accessible.

AdTech solutions allow you to precisely control and analyze your advertising measures. This will maximize the reach and impact of your marketing investments based on data-driven decisions.