Your expert for questions
Mathias Elsässer
Partner, Marketing Advisory at PwC Germany
Tel: +49 175 5158-588
Email
The key to marketing excellence
Data is driving rapid change in the world of marketing, reinforcing marketers’ intuition and helping them build unique relationships between customers and brands. The key to marketing excellence lies in breaking down silos and the end-to-end orchestration of processes, organisations and applications.
PwC’s approach combines business, experience and technology into a unique, globally organised and 100% personalised customer experience. This is why we have combined our consulting and implementation expertise with solutions from Adobe. PwC can support you in strengthening your digital business with next-generation customer experience management.
Adobe Experience Cloud is an end-to-end marketing technology solution that allows companies to perfectly tailor their activities to their customers’ needs and easily manage the entire customer experience. PwC can help you identify opportunities for improvement and assist you in the entire implementation, from strategy to roll-out.
We conduct effective planning, examine your challenges and opportunities from all perspectives, and find the answers to questions such as:
- What are the options for using technology to make your marketing smarter and more customer-focused?
- How can you break down data silos in your organisation to ensure data flows across technologies and departments?
- Which insights from your customer data can be profitably used for your marketing planning?
PwC’s experts will support the smooth integration of Adobe Experience Cloud into your existing MarTech portfolio and turn the technical opportunities offered by Adobe products into real-world advantages.
How companies benefit from PwC’s partnership with Adobe
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Our services – powered by Adobe
- Adobe tech stack implementation
- Target operating model
- Analytics
- Marketing Planning
- Creativity and data
Adobe tech stack implementation
Creating personalised and unique customer experiences across all touchpoints and channels in real time is both a challenge and an opportunity. Adobe Experience Platform (AEP) is a powerful, open system for transforming all your data into real-time customer profiles. The combination of PwC’s consulting experience and industry expertise with AEP enables us to build a perfectly coordinated tech stack by seamlessly integrating all existing technologies into AEP and expanding them with the appropriate solutions. This enables us to help you implement a uniform data structure and taxonomy to link data from different sources.
“As competition increases, it’s important to stop viewing marketing departments as cost centres. They are the starting point of every customer journey and the ultimate driver for optimising business models for maximum performance.”
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