Since September 19, 2023, the Salesforce Data Cloud has been available to companies free of charge, in addition to most existing and new Salesforce instances.
Read here how companies can exploit the potential of this innovation.
What companies need to know about Salesforce Data Cloud
Why do companies need a Salesforce Data Cloud?
Many companies face the challenge of gaining a uniform picture of their customers in order to align their data landscape and marketing in the best possible way. There is often a lack of transparency across the various business areas within a company.
This is where the Salesforce Data Cloud for companies comes in, combining and standardizing data records from both internal and external data sources. Through a user-friendly drag & drop system, the Salesforce Data Cloud enables fragmented data to be merged into a comprehensive 360° customer profile, which optimizes transparency across system boundaries.
What use cases are there for the Salesforce Data Cloud?
We have compiled typical use cases for the new Salesforce Data Cloud here:
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What should you consider before activating the Salesforce Data Cloud?
The activation is straightforward and can be done through your Salesforce account. However, before the free activation, companies should ask themselves the following questions:
- What specific use cases can the Salesforce Data Cloud address for your company?
- Is the data structure and quality sufficient, and are effective measures in place to ensure continuous quality?
- What are the required legal, organizational, and technical prerequisites to optimally utilize the Salesforce Data Cloud?
We are happy to assist you in answering these questions to maximize the benefits of the now free version of the Salesforce Data Cloud!
As one of the leading Salesforce partners worldwide, our experts and our extensive network of customers and partners are at your service.
Our team will conduct a detailed analysis of your company’s needs, examine your use cases, and assess your data foundation. This will enable us to develop and implement the right strategy with the Salesforce Data Cloud.
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