
Global M&A industry trends: 2025 outlook
M&A in 2025: Big deals, winning hands, and wild cards. Megadeal momentum returns to the market—but dealmakers will need to expect the unexpected.
Despite falling inflation, the gradual easing of monetary policy by central banks, and stability returning to prices of materials and energy, 2024 was a challenging year for M&A activity in Industrials & Services in Germany. The number of transactions decreased by 27% compared to 2023, the lowest level since the pandemic. Persistent challenges such as the economic slowdown, regulatory hurdles, and geopolitical conflicts and uncertainties continue to weigh heavily on deal activity, causing dealmakers to exercise caution. As a result, most deals were small or medium-sized.
The Industrial Manufacturing sub-sector saw the largest number of deals in 2024, followed by Business Services. Together, these two sub-sectors accounted for two thirds of all deals in Industrials & Services. Corporate buyers dominated, accounting for 52% of the deals; most were from Germany (49%). Similarly, most financial investors (50%) were also from Germany.
Industrials & Services deals, 2020–2024
“In 2024 we saw continuous headwinds for Industrials & Services, leading to subdued deal activity. Nonetheless, the transformation of the industry continues to drive M&A as financial and corporate investors alike seek assets with transition-relevant capabilities.”
With inflation coming back under control and monetary policy being eased, along with an uptick in macroeconomic activity and greater certainty surrounding elections in Germany, we believe that things are looking up for M&A in Germany in 2025. Greater clarity in geopolitics has the potential to improve sentiment, although the incoming US administration may equally introduce new tariffs or create other uncertainties that would pose additional challenges.
We anticipate a robust stream of transactions as Industrials & Services undergo business model disruption and transformation, primarily driven by advancements in AI and automation. Assets with technology or capabilities essential for this transformation will attract interest from both financial and corporate investors. Ongoing portfolio reviews will lead to divestments of non-core assets, freeing up capital to be deployed for alternative uses, such as filling any strategic gaps.
As the German economy is still facing labour shortages, companies are looking both for qualified employees with skillsets to match their current business model and for essential skillsets to navigate the transformation of their industry. Companies will therefore use M&A to address these issues, alongside increasing use of talent search professionals. Additionally, companies will look to mitigate labour shortages by focusing on and investing in technological innovation around AI and automation.
We expect sustainability criteria to continue to drive M&A, as they have a significant impact on value creation and are a major compliance issue. Companies with essential ESG capabilities will become sought-after partners or targets for investors who want to mitigate sustainability risks or profit from this megatrend.
“We expect that 2025 will see a rebound in German deal activity as lower interest rates and certainty following the elections create a favourable background. However, Industrials & Services should be vigilant in the face of a shifting macroeconomic and global political climate that could adversely affect M&A.”