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Steve Roberts
Partner, Private Equity Leader for Germany and EMEA at PwC Germany
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PwC Germany’s Private Equity Trend Report 2025 shows that 2024 was a pivotal year for private equity (PE) in Europe. To obtain data for analysis in this report, Mergermarket on behalf of PwC surveyed 250 European PE partners and managing directors over the fourth quarter of 2025.
One of the report’s key findings is the enormous resilience that PE has demonstrated in the face of severe economic volatility and geopolitical uncertainty. Once again, 2024 saw a slight rise in the number of deals, increasing by 3.3% to a total of 3,975 transactions. Deal value increased by no less than 23% to €342 billion – private equity is clearly on the way to a recovery. This was due in large part to falling inflation and the return of lower interest rates.
“Falling capital costs, more IPOs, and a large number of PE portfolio companies looking for exits will accelerate PE dealmaking in 2025. The gap between the prices that buyers and sellers expect is also likely to continue shrinking, which should further stimulate dealmaking.”
Another key result was that performance in the German-speaking countries (DACH) in 2024 was below the European average. Transactions fell to 549, a decline of 6% compared to 2023. Deal value did rise, but only slightly – by just 0.2%, to €56.9 billion.
Nevertheless, the German market remains very important for PE investors. A clear majority (58%) of the PE firms surveyed already have investments in Germany, and 98% of these firms want to keep investing in the country over the next five years – even more than in 2023 (91%). And over a third (39%) of firms which intend to remain active in the German market want to increase their investments.
Looking at individual sectors, not much has changed: as in previous years, the Technology, Media and Telecommunications (TMT) sector was by far the most important target sector for private equity in 2024, both in terms of number of transactions and their value. 2,229 deals were made, which was only slightly more than in 2023, but their total value almost doubled from €86.7 billion in 2023 to €153.7 billion in 2024. TMT was thus responsible for around one in every three transactions (34%) and roughly a third (34%) of the total value of all transactions.
The Industrial and Chemical sector was the second largest sector by number of transactions and the third largest by value. Like in 2023, the sector was responsible for 15% of all transactions, accounting for 20% of total value.
The Business Services sector came in third place in terms of number of deals (901 deals, 14%) and second place in terms of deal value (€58.8 billion, 13%).
The German market played host to 11% of all European private equity transactions in 2024, putting the country in fourth place by number of deals – behind the Scandinavian countries, as in 2023. However, the 711 transactions on the German market were worth €65.3 billion, the second-highest value of any country in Europe and 15% of total deal value across the continent.
Discussions about relaxing Germany’s strict rules on government borrowing, growing competition from cheaper Chinese manufacturers and the move away from Russian gas supplies are forcing Germany’s industrial base to modernise. This is particularly necessary in Germany because the country’s traditionally strong SMEs have invested less in recent years than in the past, owing to high costs.
The result of this is that PE firms which already have investments in Germany (58% of the survey respondents) almost invariably want to keep them for the next five years (98%). However, only 55% of the survey respondents said that Germany is likely to become a more attractive destination for investment over the next five years – down from 65% in 2023.
The largest PE buyout in 2024 was the acquisition of British-based private school operator Nord Anglia Education Ltd. by NB Private Equity Partners Ltd., the Canada Pension Plan Investment Board und EQT Partners Hong Kong Ltd.; the deal had a value of €13.3 billion. In second place came the joint venture between Fab 34, Intel’s Irish-based production facility for Intel 4 Series processors, and Apollo Global Management, Inc. (deal value: €10.1 billion), and the third-largest transaction was the €8.3‑billion takeover of 50% of the French Opella Healthcare Group by Clayton, Dubilier & Rice, LLC and Bpifrance SA.
On the whole, the European private equity industry is positive about the future: 46% of respondents want to invest more than in the previous year, 44% want to invest about the same amount and only 10% are planning to reduce their investment activity.
A total of 56% of respondents expect some improvement (47%) or significant improvement (9%) in the market environment for PE firms in 2025. However, there is less optimism about the economy as a whole: a slim majority of respondents (51%) expect slight growth, while just over a quarter (27%) expect zero growth. Just over one in every ten respondents (11%) expects a recession – and another 11% expect significant growth.
Digital tech has gained a very prominent role for PE firms in value creation: a total of 83% of respondents said that digital transformation is important (66%) or very important (17%) for future profitability. Unsurprisingly, almost three quarters of respondents (71%) therefore invested in digital transformation in 2024, either for themselves or in their portfolio companies, and 72% want to do so in 2025.
Of all the investors who invested in digital transformation in 2024, 81% invested in data analytics and 67% invested in AI. Internet of things (IoT) technology also played an important role, being a target for 61%. AI is already a hot topic for PE firms themselves: almost nine out of every ten respondents (88%) use AI to appraise investments, for example, and nearly two thirds (65%) use AI for due diligence.
“The sustainability trend of recent years is coming up against some resistance. But private equity is unperturbed by this, and is demonstrating an unbroken commitment to ESG. This is partly because most decision-makers in the industry do not believe that there is a conflict between sustainability and profitability – quite the opposite, in fact.”
Steve Roberts,Partner, Private Equity Leader for Germany and EMEA at PwC GermanyPrivate Equity Trend Report 2025
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