Global M&A Trends in Consumer Markets: 2025 outlook
Dealmaking in consumer markets shows signs of recovery in 2025 as investor confidence returns and corporates refocus strategy.
Shaping the future in digital transformation
Digital channels are increasingly shaping the shopping and brand experience. Retailers and consumer goods manufacturers must meet this challenge and develop new, adaptable business models. Because today, more than ever, the customer determines which business models will prove their worth in the future. We can help you through digital transformation.
Dr. Christian Wulff
Consumer Markets Leader Germany and EMEA
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Insights and Studies
28 results
Second-hand often the first choice for millennials and Gen Z
We surveyed 1,500 people in five European countries about their consumer habits. The trend towards used items continues.
Future of Retail: Trends shaping consumer markets
This series of studies by PwC outlines shopping trends of the future and shines a light on how retailers can respond to them.
Black Friday 2024: Unpacking the Biggest Shopping Day of the Year
We asked consumers in five countries about their plans, expectations and budgets.
How to accelerate digital transformation with cloud
We explore why consumer markets companies are lagging in cloud adoption and explore how to close this maturity gap by focusing on four key areas.
Shrinking the consumer trust deficit
PwC’s Voice of the Consumer Survey 2024: Six key imperatives for companies to forge greater bonds with their customers.
Five priorities for your reinvention agenda
Our 27th Annual Global CEO Survey shows that consumer markets companies recognise the urgency to reinvent and are taking steps towards change.
Feed the World
Strategy& analyses how CPGs and retailers can facilitate the next agricultural revolution.
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