Generative AI for Enterprises

Your expert for questions

Andreas Odenkirchen
Director at PwC Germany
Tel: +49 151 15 535 019
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Generative AI is disrupting the market and impacts our way of working holistically

In the ever-evolving landscape of technology, the emergence of generative AI stands as a transformative force, reshaping industries and redefining how businesses operate. Generative AI, characterised by its ability to comprehend diverse tasks like text, image or code generation without specific programming, has sparked a paradigm shift.

Hyperscalers such as Microsoft play an important role in applying generative AI because they provide the resources and infrastructure to develop and deploy AI solutions at scale. They provide a platform for businesses to leverage the power of generative AI and integrate it into their operations. With Azure Open AI Service, pre-trained LLMs, like GPT-4, are easy accessible via an API to be integrated into own custom applications and thus provide flexibility to apply generative AI in a broad set of use cases, but also serves with the scalability and security of Azure. In addition, features such as Microsoft’s Copilot, which assists users with a wide range of tasks – from summarising documents and catching up on communication to generating first email drafts or meeting minutes – make the adoption of generative AI easy but also indicates how productivity can be increased for common tasks.

PwC & Microsoft in generative AI

PwC and Microsoft have established a strong partnership to deliver comprehensive advisory services and technology solutions. In 2021, Microsoft awarded PwC Germany the “Microsoft Partner of the Year”, recognising our expertise in Data and AI. PwC’s generative AI advisory offerings, backed by their extensive Data and AI experts network, provide end-to-end support from strategy to execution, covering business, technical, and regulatory aspects.

PwC Germany has announced a significant investment of 150 million euros over the next three years in line with their commitment to AI. This investment includes an expanded collaboration with Microsoft Germany, leveraging their Azure OpenAI and Copilot services.

Microsoft offers AI technology solutions and products to enable fast and scalable solution development and operations. Their ready-to-use services allow for quick value delivery and business impact. Leveraging central cloud services, Microsoft integrates AI holistically into organisations.