Generating Business Value with Generative AI

  • 08 Oct 2024

Many companies are facing the need to cut costs yet increase efficiencies. Believing in the promise AI holds, many of PwC’s customers have already invested in their first proof of concepts but are still looking for use cases that really drive business value and scale beyond the initial first steps

GenAI, especially embedded GenAI, comes with many challenges for organizations:

  • License metrics are complex, whilst underlying costs and usage are hard to predict.
  • Security, governance, and compliance are crucial, but it can be difficult to find trained staff that can assess the situation correctly end to end in a short time.
  • Questions around biases, data sharing and rationalization require careful change management.
  • Media shows a diverse picture of AI as hype celebrated by thought leaders, but it can come with risky mistakes and serious consequences.
  • While technologies are continually advancing, they are not 100% ready, making it difficult to distinguish between valuable use cases and those that fall short.

PwC has observed the unprecedented pace of development from three different perspectives: as an SAP customer, as a Global Strategic Service Partner and as an SAP BTP SaaS Provider.

One major learning is AI can bring great business value, but it needs to be integrated into a holistic transformation of core business processes end-to-end.

Today, high value use cases rarely come out of the box but can be developed based on expert knowledge of pain points and an in-depth understanding of technology and its possibilities. One example is PwC’s Autocommenting solution, which generates insights through comments on structured and unstructured data, based on SAP’s Generative AI Hub. The business value is so significant that SAP’s CEO, Christian Klein, highlighted this innovation during his SAP Sapphire keynote.

Based on this expertise PwC can help address other critical pain points with high value generative AI (GenAI) assets:

  • Check Your Value Chain: PwC’s SAP Innovation Award winning solution enables automated processing of risk analysis and monitoring of the entire value chain. Leveraging SAP’s Generative AI Hub, PwC enhances the SaaS solution with document analysis, assessment, and labeling. For the procurement and sustainability teams overwhelmed by this time-consuming process, the automation of this task reduces the time spent per document by 80%. To learn more about CYVC.AI join PwC Germany’s webcast on October 29th.
  • Match.AI: For mergers and acquisitions, PwC built a GenAI solution to align large data sets with different set-ups and contextually resolve uncertain matches, ensuring data harmonization and accuracy. It improves efficiency and saves time, benefiting companies with a growth strategy. Match.AI has been approved as an SAP validated partner use case.
  • BPMN.AI: As a validated RISE with SAP Partner, one of PwC core areas of expertise is large business-led transformation projects. PwC’s insights led to the development of BPMN.AI, a service that automatically transcribes interview recordings on business processes into text, which can be automatically transferred into draft process documentations via SAP Signavio. The result for the customer is hours of time saved for each process documented during a transformation project. Learn more.
  • CSRD.AI: PwC’s Innovation Award Winning solution “ESG reporting manager – CSRD” accelerates and simplifies ESG reporting on top of the SAP Sustainability Control Tower or as stand-alone solution on SAP Analytics Cloud and SAP Datasphere. Leveraging SAP’s Generative AI Hub, PwC integrates extensive AI functionalities that have been tested in other GenAI assets, for example: gap assessments, pre-assignment of content, automated report generation and peer group and document analysis. Planned for a first release in Q1 2025, PwC’s solution automates significant parts of the time-consuming, mostly manual, and complex processes of collecting and sorting the required data.

In summary

PwC views GenAI as a key driver in helping clients achieve their business-led-transformation goals. By blending deep expertise in functional areas such as Tax and Sustainability with core competencies in SAP architecture design, BTP and the clean core principles, PwC drives comprehensive end-to-end transformations that allow for a seamless integration of AI into core processes. Enhancing proven use cases with GenAI, PwC can help accelerate adoption by addressing the challenges surrounding AI with an extensive suite of services.

Outlook

PwC is investing globally in GenAI innovations with SAP technology. Besides extending PwC’s close innovation partnership with SAP for GenAI product development, quality assurance and training initiatives, several AI Center of Excellences are set up to spearhead GenAI initiatives.

To see a program in action which harnesses the potential of SAP Business AI solutions, join PwC and SAP on October 30th for the “Tell your SAP innovation story 2024” webcast.

In addition, PwC is planning a GenAI event series across EMEA over the next 12 months: the initial territories are Denmark, Italy, Spain, Middle East, Greece, and Turkey. More information will follow. Next up – Germany: Register for Navigating the New: (Gen)AI in Finance here.

Authors

Nico Reichen

Nico Reichen, Global PwC Data & Analytics Leader, PwC SAP AI Leader EMEA, Partner, PwC Germany

Nicholas  Nicoloudis

Nicholas Nicoloudis, Global SAP Innovation Lead at PwC, Director, PwC Australia

Xenia Mesterheide-Boy

Xenia Mesterheide-Boy, SAP Alliance Driver AI, Manager, PwC Germany

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