Driving Mercedes-Benz First Party Data strategy: implementing the OneExperiencePlatform
We helped Mercedes-Benz AG improve its ability to target customers and make its marketing more efficient. We established a central source of information, making it possible to merge customer data from different systems into a single dataset ready for a cookie-free world. Thanks to uniform profiles and new insights, customer interactions with the brand are now highly personalised across all touchpoints.
More efficient sales in just eight weeks: implementing SAP Sales Cloud
At KAMAX Automotive GmbH, we worked with SAP C/4HANA consultants to implement a global project to introduce SAP Sales Cloud to improve efficiency in the sales process and reinforce international cooperation. We went live with SAP Sales Cloud after just eight weeks, merging the sales processes, customer data and sales. This project won the SAP Quality Award in the Fast Delivery category.
Building a new B2B customer service strategy
We developed a B2B customer service strategy for an international building materials supplier. This gave the company full transparency around the challenges, requirements and best practices of customer service. We also created a holistic and implementation-oriented vision for the global realignment of the company’s service organisations. The result? A satisfied client, and organisational change and specific strategy implementation could be started immediately.
Sparking a new global marketing operating model
For an international trade fair company, we introduced a holistic marketing approach, optimised processes, set up a new organisational structure and increased transparency. This will drive greater effectiveness and efficiency in day-to-day operations. We also helped align the company’s operating model and marketing campaigns to the ongoing process of digitalisation.
Tripling marketing efficiency
For a leading e-mobility startup in the automotive industry, our team took on the challenge of developing a holistic marketing approach that was automated, data-based and agile on a global scale. We achieved 100% transparency in marketing planning in more than 11 markets, and our data-based approach allowed us to triple marketing efficiencies.
Data-based decision-making in marketing and sales processes
With our marketing and project management expertise, we supported an international FMCG company, one of the most renowned marketing players in the world, in a comprehensive marketing transformation. With the expertise of our experts, the client’s marketing and sales activities were improved and data-based decision-making from different perspectives was achieved.
Global CRM Implementation with Employee-centric Enablement Program
Discover how Viega, the global leader in sanitary and heating installation technology, tackled a comprehensive CRM implementation. Faced with the challenges of an existing, heavily customized CRM system, Viega aimed for a fundamental technological overhaul. With our guidance, we placed the employee at the center of the change process and successfully implemented Salesforce - a system that offers globally harmonized processes, standardized functionalities, and improved mobile access to customer data. We demonstrate how an employee-centered change management strategy can successfully drive digital transformation.
