PwC’s Real Estate Institute

PwC's Real Estate Institute (REI) provides critical thinking and analyses on the latest trends in the real estate industry

Latest trends in the real estate industry

The real estate industry is changing and with it are the challenges for decision makers. Urbanization and internationalization, demographic changes and migratory movements, sustainability and energy transition, technology and digitization, internationalization and competition from new entrants are already having a significant impact on the real estate markets. But how will it continue and what are the trends for the future? What are reliable parameters that will have an impactin the future?

They are likely to increase the size of the available real estate pool and the resulting investment opportunities, but will change the nature of the investment and risks. Market participants must ensure that their strategic direction anticipates these developments early on, so as to be fit for the future. 

Your success will increasingly depend on global networks, innovations, and above all valid information for your decision-making basis.

Real Estate now

Megatrends

Global megatrends increasingly influence local real estate markets. This concerns social trends such as urbanization and internationalization, demographic changes and migration movements, but also technological progress and change, such as sustainability and the energy transition, technology and digitization.

Internationalization and competition from new entrants are already having a significant impact on the decision of players. Our global network of local experts is therefore a key success factor for our clients.

About PwC’s Real Estate Institute

The Real Estate Institute (REI) of PwC is a competence center at the interface between science and business.

We provide critical thinking, insight and analyses on current trends in the real estate industry. REI supports decision-makers in leadership positions in anticipating developments and shaping challenges, through primary and application research and scientific exchange. Our studies and reports reflect the insights of scientists and the practical experience of our consulting experts in the real estate industry. We include international accounting, tax and legal issues with competence in our work.

We unite expertise and tech so you can outthink, outpace and outperform
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Thomas Veith

Thomas Veith

Global Real Estate Leader / German Real Assets Leader, PwC Germany

Tel: +49 175 4340515