New technologies and digital business models are fundamentally changing the demands on finance functions. To make the best possible use of these new developments, companies need to evaluate and realign their finance operating models. To reduce complexity, companies need a specific target vision to aim for – a target operating model (TOM). The transformation according to TOM is carried out on the basis of a roadmap with concrete individual steps.
The CFO strategy includes the future direction of the finance function as well as the transformation in the dimensions.
The ultimate goal of finance transformation is to develop your finance function into a strategic business partner, focusing on future opportunities and risks. As a strategic business partner, the finance function shapes the future development and growth of the company providing management with data-driven insights and recommendations for action derived from these insights.
This new role strengthens the CFO's position in the company - especially in view of a world characterised by volatility, uncertainty, complexity and ambiguity (VUCA).
In order to fully exploit the opportunities offered by digital transformation, companies need to evaluate and realign their finance TOM. This enables companies to achieve huge cost savings and efficiency gains. At the same time, they need to develop agile finance teams to quickly react to and shape new business models: these teams will be crucial for business success.
Shared service centres
Shared service centres are a key component of any future-ready finance function, especially when developed to provide global business services. Centralising and standardising your transactional processes enables your finance function to make huge efficiency gains while also improving service quality. But relocating complex, knowledge-based tasks isn’t just an opportunity for your finance function: integration of further functions (e.g. purchasing, sales) enables you to lay the foundations for process-driven organisation.
Global business services also act as a catalyst for digitalisation, as intelligent use of digital technologies such as RPA and artificial intelligence (AI) increases levels of automation. Technologies like these can be directly anchored into global business services as centres of excellence.
“CFO strategy has to fulfil the essential role of identifying demands on the finance function – not yesterday’s demands and not today’s, but those of the future. Companies can only embark on this journey today if they have a clear target in sight.”
A digital TOM is helpful for implementing the defined strategy and vision in the organisation. The challenge is to consider possible changes and scenarios today – and the technologies for addressing them – that might occur tomorrow.
To react appropriately to the increasingly complex business environment, companies often press ahead with isolated improvement projects. However, such improvements can only be sustainably effective if an integrated TOM brings together the multiple dimensions of the finance function and the business. It is this process that makes current technological and economic changes tangible.
TOMs comprise a complex target operating model with various dimensions. It is therefore recommended to develop a roadmap to prioritise the individual areas of action. For this purpose, not only the strengths and weaknesses of the own company need to be considered, but also the risks from competition and possible future challengers. The roadmap provides a concrete plan for the transformation of the finance function.
Along the roadmap, the finance function can be developed successively according to the defined TOM. Since not all projects can be implemented at the same time, they are to be prioritised.. Dependencies on other projects also need to be taken into account. Sustainable change management is the most effective way of guiding the implementation process, as the employees will only embark on this journey if their managers succeed in allaying any fear of change and its consequences.