Artificial Intelligence (AI) is now a central part of our professional and private lives. However, it still provokes uncertainty and reluctance among many people. What would happen, for example, if your voice-activated assistant records every conversation? What if a child is recommended to watch a film that is rated 18 and over? Or what if the automated driving assistant chooses to accelerate your car – even though the vehicle in front is putting on the brakes?
These scenarios need to be avoided by developing, operating and maintaining them in a secure and trusted manner. Building digital trust in new technologies like AI relies on users perceiving them as safe and dependable. To really trust decisions made by AI, users expect transparent and fair outcomes.
To provide reliable results, the AI system itself must be protected against external attacks and manipulations. Regulatory requirements and standards for Artificial Intelligence can give users a sense of clarity. Specific compliance requirements that must be met are not clearly formulated within existing frameworks and lack concrete guidance on how to enforce them into practice. Building digital trust throughout the entire AI life cycle, based on the applicable guidelines, is one of the key challenges that companies face. At the same time, responsible AI offers German companies a once-in-a-lifetime opportunity to differentiate themselves from national and international competitors, and to drive projects forward more quickly with this new technology.
Standards and guidelines for AI compliance provide the framework conditions to build users’ trust in AI services and products – and to ensure success. For this reason, it is extremely important that guidelines and standards for responsible AI are continuously developed, and that they are discussed openly across industries and sectors.
That is also decisive for PwC. As a thought-leader for responsible AI, our expert team stands out for its deep technological knowledge. This enables our experts to identify potential risks for AI projects at an early stage, while also placing a strong focus on people by using the technology in a transparent way and considering upcoming regulatory and compliance-related changes early on. This creates a secure environment for innovation and investments related to AI projects. We support companies in building trust in AI as the foundation for successful implementation.
To remain competitive in the digital age, it is essential for companies to take a strategic approach for using AI. Security and transparency are the keys to use AI at scale. We know from our experience that many AI projects fail within the experimentation phase – or shortly afterwards. Success relies on implementing digital trust in the entire AI life cycle, from considering data protection questions during data collection, through to potential bias in model training and uncertainty when it comes to the performance and robustness of AI services or products when they are used. To extract the full potential of AI, it is vitally important for companies to define the right organisational and technological measures, and to implement them into services and products effectively. We support you with this: We guide you through the necessary steps and accompany you on the journey to a successful AI transformation.
Discover the key aspects of AI regulation in Europe in our whitepaper and learn more about the synergy potential of scaling and regulation as well as the implications of the EU AI Act. We explore holistic AI governance focussed on compliance and quality.
We build digital trust by defining suitable AI governance structures, steering processes and controls – while considering the unique requirements and risks of the specific company. This involves:
Together with you and your experts, we increase transparency and trust by analysing your AI environment, processes and controls. If this reveals potential problems, we develop solutions. We define realistic expectations and an appropriate risk management approach by:
We join forces with you to ensure compliance with the highest quality standards, and the transparent presentation of this technology in line with your specific requirements. We create trust in this application through:
“Today, businesses have the opportunity to prepare for future challenges related to regulation. If they successfully position themselves as a leader, they can seize an enormous competitive advantage. This can make Artificial Intelligence “Made in Germany” a true stamp of quality and accelerate the digital transformation in Germany.”