Data and artificial intelligence: how to stay relevant

Positioned for the future – from strategy to execution

Your expert for Data & AI

Nico Reichen, Lead Data & AI Team bei PwC Deutschland

Nico Reichen
Lead Data & AI Team at PwC Germany
Tel: +49 171 8179355
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AI is not a self-starter – it requires high-quality data and trust

With the release of ChatGPT at the end of 2022, generative artificial intelligence (GenAI) became available to the general public for the first time. Since then, AI tools have spread rapidly and triggered a veritable revolution. Artificial intelligence is drastically changing large parts of the global economy and is reshuffling the cards when it comes to digitalization. 

The potential for companies is enormous: Generative AI drives growth and forms the basis for innovation. It helps in making faster and smarter decisions, enhances process efficiency, reduces costs, and is an important means of combating skilled labour shortage.

However, AI is not a self-starter: AI applications only promise success if the underlying data is of high quality. Only with a powerful data platform can companies efficiently access the data and achieve valuable results.

“For AI to deliver what it promises in the long term, it needs one thing above all: trust. Companies must establish the governance that allows AI applications to be used safely and for us to trust the results.”

Nico Reichen,Lead Data & AI Team at PwC Germany

PwC’s Data & AI team supports companies with a holistic approach in this digital transformation - from strategy to implementation.

We help you leverage the opportunities of digitalization – from AI, machine learning to robotic process automation (RPA) and cloud computing – ensuring you remain relevant in the future.

Our Data and AI Propositions

GenAI Factory

The challenge
Everyone wants to use artificial intelligence, but few succeed in deriving real value from generative AI. The problem: AI models often remain stuck at the “proof of concept” stage, or the potential of AI is not successfully scaled and integrated into the organization. Often, the specific working methods of the teams are also unclear. Resources are wasted as team members work on the same basic principles in different use cases.

Our offering
By working together on concrete and value-adding use cases, our AI consultants help establish the appropriate roles and responsibilities in your team. Your teams gain practical experience through our best practices. Additionally, we define standardized patterns in the projects to identify and leverage synergies across various use cases.

How it works in practice
Based on your strategic goals, we define application patterns using our best-practice experience. Being flexible with technology, our GenAI Factory can be set up on Azure, GCP, AWS or on-premises.

Your benefits
Users of our GenAI Factory quickly build up skills and expertise in generative AI. They benefit from our best practices and can efficiently scale use cases within their own company. This significantly reduces the effort required per use case.

Embedded AI

The challenge
Embedding AI in business processes and applications is complex: major technology providers like SAP and Microsoft have announced to integrate AI into business processes through applications such as SAP Joule and Microsoft Copilot. Before getting started, a cost-benefit analysis must be conducted, and the impact on IT architecture, operations, and governance need to be considered. But what does this mean for current and planned S/4 transformations?

Our offering
We support you with AI solutions for the digitalization and transformation of core business processes to enhance operational efficiency, optimize workflows and enable data-driven decision-making. We work closely in strong partnership with leading technology providers to avoid redundant solutions.

How it works in practice
In our AI consulting, we pursue a use-case-driven approach. We believe that the use of AI in business processes will increase business value. Therefore, we first create a portfolio of business AI use cases. In the second step, we work with you to develop an implementation plan for the use cases derived from this portfolio.

Your benefits
Embedding AI in central business processes offers major advantages, such as operational efficiency. Our business and technology experts bring profound expertise in applying AI to business processes and applications, combining business acumen with technology expertise. Additionally, you benefit from our strong partnerships with all major technology providers.

(Gen)AI Impact along the business value chain

The challenge
A company-wide strategy for AI is often lacking and there is uncertainty about how and where exactly business value will be generated through (Gen)AI. There is little or no harmonisation between the various functions, and a lack of transparency about the starting point and alignment with the business strategy.

Our offering
We identify (Gen)AI use cases along the entire business value chain and ensure alignment with relevant cross-functional stakeholders. Together, we assess the potential of each use case and ensure that the prioritisation aligns with the strategy. Finally, we define a roadmap for implementation, considering organisation, processes, and technology.

How it works in practice
We organize workshops with cross-functional stakeholders to combine external expertise with internal insights and identify the most promising (Gen)AI use cases. Our AI consultants consolidate the use cases, carry out an initial assessment of their value potential, and create an implementation roadmap.

Your benefits
You gain transparency over relevant use cases along the entire business value chain and their added value. We provide a clear path for implementation and manage coordination and change management with the involved stakeholders in the various functions.

Next-Gen Data Platform & Future Ready Steering

The challenge
Transitioning from data to insights often requires significant effort initially. Additionally, the data landscape is usually so heterogeneous that it becomes difficult to combine various data sources and platforms. Moreover, data governance across the entire organization is becoming increasingly demanding, particularly in terms of quality, availability, and reliability.

Our offering
We build or revamp the existing data platform based on business requirements. From the outset, we consider the corresponding data and AI use cases that will later run on the platform. Naturally, we continuously update the platform to the latest technological standards to keep pace with rapid technological advancements.

How it works in practice
In the first step, we create a use case portfolio. Typically, we then build the platform step by step, while keeping the target state in mind. This step-by-step approach allows for quick feedback and makes it easy to implement any necessary adjustments. Our AI consulting team places great importance on consistently integrating the expertise of our business and technology experts.

Your benefits
You gain clarity about relevant (Gen)AI use cases and their value, as well as a clear and actionable plan. We also take care of harmonizing the process and results with all stakeholders involved and initiating innovative change management measures.

These five components determine your future viability

In order to position yourself for the future using Data and AI, a holistic approach is needed where the key components reinforce each other. The starting point is a strategic vision that aligns your ambitions in Data and AI with business goals. The next step is to use sophisticated analytics solutions to analyse large volumes of data and support data-driven decision-making. Tailored AI-based solutions revolutionize business processes and form the basis for innovation. The cornerstone of this transformation is a state-of-the-art Data and AI platform that ensures seamless integration and provision of data. To create a secure foundation for sustainable innovations and investments, trust must be at the centre of the transformation.

Drive innovation strategically

Gain decisive insights

Unleash the full potential of AI

Create a sustainable basis for growth

Build profound trust

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“Everyone wants to use generative artificial intelligence, but only a few manage to derive real value from AI. We make sure everything comes together so companies can unleash the full potential of their data with AI.”

Nico Reichen,Lead Data & AI Team at PwC Germany
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Contact us

Nico Reichen

Nico Reichen

Partner, Lead Data & AI Team, PwC Germany

Tel: +49 171 8179355

Andreas Späne

Andreas Späne

Managing Director Strategy& Europe, Strategy& Germany

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