Engineering future relevance – with Data & AI

Promoting innovation, optimizing supply

The intelligent use of data and application of state-of-the-art technologies have a three-fold positive impact on your company. They promote innovation by obtaining sound insight into market trends and customer needs. They shorten development cycles for products and services. Last but not least, they boost competitiveness by allowing you to offer better and more relevant products and services more quickly.

More relevant and attractive to customers 

Targeted placement of consumption and buying incentives. The orchestrated application of Business Intelligence or Artificial Intelligence allows you to analyse the data of customers and stakeholders more expediently in order to conceptualize personalized, targeted, and highly relevant advertising campaigns and offer fitting products and services. Moreover, you can get customers excited about you brand using innovative and personalized customer experiences and thus sustainably strengthen loyalty in your company.

Überdies können Sie mit innovativen und personalisierten Kundenerlebnissen für Marken begeistern und so die Bindung an Ihr Unternehmen nachhaltig stärken.

Better basis for planning and decision-making

Based on a holistically implemented data strategy, more meaningful information is quickly available to you. This allows you both to have a better basis for planning and to make sounder decisions more quickly. With this increase in transparency, in addition to exploiting current business potential, new lines of business can be identified with more foresight, having a positive impact on your competitive position.

Increasing efficiency and profitability

For example, a customized technological foundation allows you to benefit from standardization and automation across all departments. Expenses and costs can be cut while reducing error rates and boosting speeds, which positively affects profitability and yields price advantages versus the competition. Additionally, you benefit from the scalability of digital tools which grow with increasing data volumes and business needs without requiring a linear increase in resources.

Ergänzend profitieren Sie von der Skalierbarkeit digitaler Tools, die mit zunehmenden Datenmengen und Geschäftsanforderungen wachsen, ohne dass eine lineare Zunahme Ihrer Ressourcen erforderlich ist.

Specification of risk management

Implementing a company-wide data strategy allows rising regulatory requirements like GDPR and CSRD to be fully addressed. This allows compliance with regulatory requirements to be realized and optimized more quickly. Furthermore, thanks to innovative digital tools, more transparency is possible relating to potential threats and the control of risks, which facilitates improved monitoring and fraud prevention.

Homogenization of the IT landscape

Replacing an IT landscape which grew organically is a momentous yet decisive step. Although established fragmented systems were modified and supplemented time and again, using them will never be as flexible, scalable, modifiable, and harmonious as using an IT landscape which is consistent and compatible. Furthermore, a holistic solution offers companies further advantages, including clear positioning for the use of innovative tools, fewer interface issues, and lower costs compared to difficult-to-manage stand-alone solutions, among other factors.

Easing the burden on personnel

Labor costs decrease through the automation and digitally supported optimization of duties and processes. On one hand, capacities are released for value-adding responsibilities, while on the other hand innovative tools can compensate for skills lacking heretofore in the company.